At Rolf Prima, we are doing what we love! We ride, we race and we pick up groceries on two wheels. We’ve chosen Oregon as our home base because of all its excellent riding options. We can drill the downhills in the dirt of world-class mountain biking, run the hurdles amidst one of the largest cyclocross scenes in the US and ride on fantastic open roads. Then we relentlessly calculate, analyze, test and tweak until each design perfects the balance of weight, durability, performance, handling and craftsmanship.
Rolf Prima wheel systems are the perfect complement to your hand-crafted Road, Mountain, Tandem, Commuter, Single Speed and Cyclocross bikes. At Rolf Prima, we understand the pride that goes into building and owning a custom bike because we experience the same pride in each hand-built wheel we manufacture here in Eugene, Oregon. Our team takes a personal interest in every wheel that goes out the door because we also race, train and commute on the same wheels we design and manufacture. We also share the enthusiasm and satisfaction our customers experience when they ride their first, or tenth, set of Rolf Prima wheels. We look forward to meeting you at the 2016 North American Handmade Bicycle show, come experience the quality of a hand built wheel.