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Classical bicycle brand Iride has controversial design aspects. Showing at NAHBS February 26, 27, 28. Photos/videos available.
BRAND: Iride, Fine Italian Bicycles. The best of classic Italian sports car fun is the driving concept for the designs of Iride bicycles. Taking the most from traditional and from advanced. Since 1919.

CONTACT INFO: Brian Miller, design director and importer at Iride USA and media contact, media@irideusa.com 212-226-7858

NAHBS BOOTH NUMBER: Please visit Brian at 539 (but not Thurs, we load in Fri morn).

STORY INFO:
Debuting two new models at the North American Handmade Bicycle Show:

– Drop handlebar road race model with Campagnolo shifting and chrome-plated frame accents. Nucleo.

– Single speed mixte bicycle. Donna. This one is quite unique, as light as possible steel tubes, in the strong as possible configuration for a step-thru frame. High performance in a neglected category.

Also a new pullback handlebar roadster with Gripshift and Sram drivetrain. Il Mercante. As well as the fixed Bici Pista, and single speed roadster Monello.

Iride’s urban exploration bicycle designs specialize in going places. While wearing regular clothes. Wear dress shoes or sport shoes, ride your Iride bicycle like a classic convertible sports car with white scarf billowing, arrive.

Founded near Venice Italy in 1919 by Umberto Gemmati; making respected bicycles and successful race teams, Iride perseveres thru the generations. Grandson Carlo Gemmati now brazes with the flame in the original building, in a small Italian city.

Iride makes high performance noncompetitive bicycles for pavement riding. Simplified, concentrated, to be like the classic sports car of bicycles. Utilizing plastic (carbon fiber) forks & seatposts to muffle the ringing vibrations of the metal (lugged steel) frame lets the steel provide its spring-loaded properties without vibrational fatigue to the rider. Showing the best of both worlds of materials.

Brazed lugged frames, made of Columbus SL niobium steel alloy, endorsed by Italian component makers FSA and SMP, Iride bicycles are exotic high end machines with authentic heritage. Iride bicycles are admired by yacht travelers and business jetters.(link to articles)

Iride wants riders to experience the thrill and joy of being able to easily ride as fast as possible down an everyday street. Iride’s high performance drivetrains require less energy. No need to race these bicycles, but when it is easier to pedal, you arrive with less perspiration.

Nucleo – a drop handlebar racing bike.

Il Mercante – a very hot roadster bike.

Bici Pista – classic fixed gear track bike.

Monello – single speed roadster.

Donna – single speed mixte

 

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Iride Links:

 

Photos

 

Videos

 

Iride USA home

 

CONTACT INFO: Brian Miller, media@irideusa.com 212-226-7858

 

 

You don’t have to ride 5,000 miles to be impressed with your bicycle.

 

Nucleo road racer bike with chrome lugs and tail. She has a beneficial balance of refined steel and carbon fiber.

 

Donna, the mixte single speed, made from Columbus SL niobium steel. Carbon fiber post, stem, and fork enhance the steel frame ride. Lightweight, nimble.

 

 

Iride believes being handmade improves the performance of guitars, wristwatches, and bicycles, “You get a cold feeling from guitars that feel too machined.” says Fred Green,  Production Manager at Martin Guitars.

 

For exploration of cities, Iride deems acceleration to be a critical aspect of performance. “I find that the acceleration is surprising.” says Dr. Clayton Curtis, Ph.D., New York University, Neural Science Center. “The acceleration is amazing.”